Chapter 1 Introduction 1.0 Introduction Noam Chomsky and Edward S Hermann in their renowned book ‘Manufacturing Consent’ had notified that the Advertisement actually ruled over the newspaper market and the corporate finalized the fates of the media houses as they were unable to publish the news without the financial aid form the global and transnational […]
1.0 Introduction: Strategic alliance is one of the most rapidly growing trends in the construction sectors. Bierly and Coombs (2009) marked strategic alliance as an effective method for neutralising the competition and also ensure sustainable future business prospects. Gulati (2009) argued that strategic alliance is an agreement for sharing common goals that would benefit all
1. Introduction The outdoor advertisements being the earliest form to attract and lure the consumers are still relevant in the context of post-globalized market conditioning. The developing technology has though been changing the order of the advertisement and the online ads are getting much preference to the bill board ads, conducted surveys are illustrating something
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